New Millennium Academy

branding & design

We collaborated with New Millennium Academy (NMA), a KG-8 charter school catering to the expanding Hmong community in the Twin Cities since 2005. Understanding their desire to maintain elements of their original brand while achieving a modernized look, we embarked on a comprehensive rebranding effort. Infused with youthful warmth, our refreshed identity pays homage to tradition while embracing a contemporary perspective. Our approach encompassed updated logos, fonts, colors, and bespoke Hmong-inspired iconography and patterns. The result is a unified and impactful brand identity that resonates with NMA's diverse student body of over 800.

 

Brand Application on the New Website

New Millennium Academy took the new brand identity and executed it beautifully on their new website, which was designed by Satsana and developed by Hayford Oleary Design. Below is a view of the website homepage before and after the brand work.

 

 “Light Codes Consulting and Design strategically and holistically encompassed our organization's vision, mission, and story when designing our new brand identity. They patiently took extra time to ensure that all design elements were culturally responsive to the marginalized constituents that we serve.”

— Cam Yang, Development & Compliance Manager at New Millennium Academy

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